Updated: January 21, 2021
Read about the kinds of information that are collected when you visit this site, and how that information can be used.
If you have any questions, please contact Jeremy Freiburger
GOOGLE ANALYTICS AND ADVERTISING
The www.hamiltonwinterfest.ca site, uses Google Analytics. Some information, such as the pages you visit, your IP address (which implies location), and other browsing-related data, is sent to Google. Google may set and read cookies in your browser.
We use Google Analytics data to analyze how people use the site and to make improvements. Google provides a tool for opting out of Google Analytics in case you don’t want to participate.
Google also provides aggregate data about our visitors’ demographics and interests using cookies, Device Advertising IDs, and the Google Signals feature (see below). This helps us understand our audience better — which helps us create a better festival, find partners, sponsors and government funders who align with our audience.
Google advertising cookies on your computer allow us to link data from Google Analytics and Google Adwords. This allows us to show more specific advertising to groups of people who have taken certain actions on our website (or groups of people who are similar). This is called remarketing. These ads may be displayed in search results or on other sites across the internet.
You can opt-out of seeing personalized Google ads using your Google account settings. (There may also be similar settings for ads on mobile apps.) You can also control some of the information Google uses to show you ads.
There are other tools you can use to opt-out of the collection and use of information for ad targeting. For example, visit the Digital Advertising Alliance Consumer Choice website for more information and one such tool. (European web visitors may find the Your Online Choices website helpful.)
CONVERSION AND THIRD PARTY TRACKING
We also use tracking methods to help us understand how people interact with pages after they arrive from specific sites or ads. For example, we can collect data about what people do on our sites after they click an advertisement or promoted post on a social media platform. For example – after you follow an ad to our Home Page – what page do you go to next, or do you click on certain images more than others.
We may also set and read cookies in your browser for administrative purposes. For example, we may use a cookie to see if you’ve already taken a specific action on the site. We don’t store personally identifiable information in those cookies.