Host An Event For Hamilton Winterfest 2021!

Hamilton Winterfest 2021 marks the third year of the festival being co-produced by the City of Hamilton and Cobalt Connects. Our partnership has brought an increase in events, overall attendance, sponsorship and granting support, and an ever increasing media and outreach approach.

While COVID has made hosting events a challenge, we know our community is looking for safe and fun ways to connect with the community.  We’re thrilled to be moving ahead with Hamilton Winterfest 2021 from January 29th to February 15th.

If you plan on creating an event for Winterfest 2021, please complete the application form below.

There is no fee for event to be included in Hamilton Winterfest.

Hamilton Winterfest 2021 Improvements

This year Cobalt Connects is making some changes in an effort to better serve the overall development of Winterfest, and to ensure a safe festival that follows COVID-19 protocols.

Collective Marketing

Through the support of the City of Hamilton, our sponsors and a few new grants the festival will be increasing its collective marketing strategy.  Every event in Hamilton Winterfest is is included in the marketing plan through our website, dedicated social media buys, radio and television features, digital billboards, posters and our signature Hamilton Winterfest Magazine.

A few features in this year’s campaign:

  • Hamilton Winterfest Magazine –  a full-colour, 28-page magazine delivered to 50,000 homes in Hamilton and the surrounding area
  • Corus Entertainment – a 5 week radio campaign on Corus stations in the Hamilton region
  • CHCH – a three week campaign on CH Television, along with loads of editorial spots
  • Strong social media and geofencing ads with Metroland Media
  • 10,000 branded hand warmers distributed throughout the city
  • 3 Digital Billboard displays in Hamilton with more than 5 million impressions

The Winterfest Hub

The Winterfest Hub is a central location where Cobalt Connects presents some large-scale programming with local and regional arts partners. Last year the hub was a huge success and we’re growing the idea this year in a COVID-friendly way. This year the hub will be located at City Hall and the AGH Sculpture Court across the street. Surrounding City Hall we’ll create a Winter wonderland for the community to explore including:

  • a large-scale video projection sponsored by HOPA, SONY and Hamilton video and Sound
  • 3 live streamed concerts in partnership with Collective Arts Brewing and SoundBox
  • 2 massive inflatable art installations
  • a citizen-activated light show
  • a site-specific performance by the ALERt program of the Hamilton Fringe Festival
  • tours of the Art Gallery of Hamilton sculpture collection and exhibits
  • Hot Chocolate, Apple Cider, Maple Syrup Taffy and Poutine
  • and much more….

This location also benefits the entire festival as 38,000 cars pass by each day giving us a stellar promotional opportunity onsite.

We’re always looking for more partners to take on pop-up ideas at the Winterfest Hub and welcome your input.