Sponsorship Opportunities
8 Signature Events

Activities across the city in Ancaster, Dundas, Downtown, Westdale, Stoney Creek and Waterdown.


By day we focus on fun for the whole family with free admission and entertainment.


By night, a unique cultural experiences for adults that celebrate the darkness and play of light and sound.

Signature Events Sponsorship

With 75+ events being produced across the city already, Winterfest doesn’t need more events – we need to enhance what’s already there and to bring the best to every corner of the community. Our community partners already have great ideas and engaged neighbourhoods. We’re going to build on their success and deliver a series of signature events that put Winterfest on the map.

To ensure we’re spreading Winterfest across the city, we’re creating a fleet of mobile units that can deliver a bright, colourful and engaging festival to almost any environment. We’ll be selecting 6 locations linked to existing Winterfest activities where we can enhance the experience by bringing our mobile units, and developing new event partnerships.

Signature Events

As an organization with strong cultural programming and audience development skills, Cobalt Connects is leading the creation of Signature Events for Winterfest.

Some will be brand new programming intended to put the festival on the map with its own aesthetic and style, while others will be in partnership with leader organizations already participating in Winterfest by providing greater support and resources to grow their component.

  • 6 Mobile Events in communities across Hamilton
  • Winter Brunch
  • Arctic Arboretum Challenge at the RBG
The Canteen
Our NEW mobile Hamilton Winterfest pop-up!


Hot Chocolate Booth

Winter just isn’t the same without Hot Chocolate, Cider and Hamilton’s finest Coffee. Thousands of visitors are sure to see your brand as they step up for a hot drink at all of our events.


Tasty Treats Booth

No festival is complete without delicious treats of the season made by local producers – delicious tortierre, Ontario maple syrup rolled on snow, and poutine with fresh cheese curds.


live music stage

To keep everyone warm we need music to get us moving. Each Signature Event will host two amazing acts – fun and upbeat by day for the family, atmospheric and intriguing at night.


Made by LaFontaine Iron Werks, this 48” corten steel orb will be the centre-piece of our onsite campfire at every Signature Event.


Public Art

Cobalt Connects manages amazing public art across the province. This wagon will house pop-up works of art by Ontario artists that will bring our site to life.


obstacle course

Getting active in the winter has to be fun. This custom designed obstacle course will get kids climbing, rolling, and jumping at every event.

Sponsorship Benefits
Sponsor Benefits

Are you interested in becoming a Hamilton Winterfest sponsor?

Please contact us for more information:

Jeremy Freiburger